across the bar

The trials and tribulations of taking technology to market

by Steve - Posted 08 May 2006

Big-up to CITI for hosting a very interesting listening breakfast this morning on some of the issues around commercially exploiting technology ideas and products.

The 2 speakers were at different stages of their business cycles but both have been successful in creating a culture which recognises the value of Intellectual Property and have taken steps to manage and protect their IP assets. They are now geared to reap the rewards.

They also spoke about the dangers of focusing too heavily on technology development and less on the channels that will get that technology into the market. If you don't have the skill set to confidently deal with all these issues, get help from trusted partners who have a track record in the areas you are found wanting. 

CITI have a number of great programs on at the moment  to help emerging ICT companies take their business to the next level. If you feel like you are treading water and not getting to the place you originally set out for, get onto one of these programs.