across the bar

85% of tech executives say IP will increase in importance over next 3-5 years

by Steve - Posted 22 June 2007

In a recent online survey by PriceWaterhouseCoopers, it was found that over 50% of technology companies do not extract the full value from their IP. Tech companies recognise that in a time when IP is fast becoming the most important currency, they need to do more to account for, protect and exploit their intangible assets.

The report recommends that companies should treat IP as a seperate portfolio with the company and its IP professionals working together to look for existing or emerging opportunities and to prepare for litigation against competitors.  

A full copy of the report is available here.