FIFA 1 - ambush marketers 0
by Steve - Posted 21 April 2009
FIFA has won its first court case against ambush marketing which used some of the World Cup 2010 trademarks. The Pretoria High Court has ordered the Eastern Tavern to take down external signage which features the words "World Cup 2010" and displays the flags of various soccer nations. The pub was also ordered to pay FIFA's legal costs.
As this is the first case dealing with this issue ahead of July's Confed Cup and next year's World Cup, FIFA obviously wanted to send a strong message that it will be jealously guarding its intellectual property.
comments
post a comment
back to topabout the author
by the same author
latest posts
feeds
latest articles
- New Companies Act
- managing internal relations in a close corporation
- trademark infringement judgments
- Case update on trade mark infringement
- new companies act tightens up director's duties
latest resources
- useful guide to the new product liability provisions of the consumer protection act
- Submission on Establishment of ICASA Consumer Advisory Panel
- PVC IP Survey Report
- Viacom's complaint vs YouTube
- Google's response to Viacom's YouTube complaint
recent comments
- this is a cool news. Thank you. on STRICT LIABILITY UNDER THE CONSUMER PROTECTION BILL
- Steve on STRICT LIABILITY UNDER THE CONSUMER PROTECTION BILL
- Niel Bruwer on STRICT LIABILITY UNDER THE CONSUMER PROTECTION BILL
- josh on Opinion on the legality of self-provision by VANS licensees
- lfnctn on Top Ten Legal Tips
- Anton Burger on Telkom ADSL hearings
- dominic on Telkom ADSL hearings
- JIMMY CHEN on Telkom ADSL hearings