FIFA 1 - ambush marketers 0
by Steve - Posted 21 April 2009
FIFA has won its first court case against ambush marketing which used some of the World Cup 2010 trademarks. The Pretoria High Court has ordered the Eastern Tavern to take down external signage which features the words "World Cup 2010" and displays the flags of various soccer nations. The pub was also ordered to pay FIFA's legal costs.
As this is the first case dealing with this issue ahead of July's Confed Cup and next year's World Cup, FIFA obviously wanted to send a strong message that it will be jealously guarding its intellectual property.
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